Keyword names that are meaningful are easy to remember and can give you a marketing edge. They will help produce a regular flow of customers to your web site. This makes your marketing efforts less expensive.

The internet market place is a difficult place to be found by people searching for a your business. Using a keyword name is a long lasting market place strategy that you can use in your business. We all need a marketing edge to work with when we are trying to get the word out about our services.

Experts will tell you a successful search engine strategy should include a web site address that contains the keywords that you would use to find your web site. Search engines get smarter every day and prefer web sites that display and use keywords that describe the product or service.

Free traffic is always a great way to make your web site one of the best. Your web site will appear in various places across the internet with links to your web site. If you were searching for information about your busines, what link would you click on first -

www.XYZcompany.com . . . www.BTE-XYZ-123.com . . . or

www.YourBusiness (dot) com

If you heard a radio ad, which of the above name would you remember without having to write it down first. Think carefully about which name you should promote online or in print, radio or a T. V. ad. You might have a high ranking name but if you can not remember or it is not a natural type in name like Traverse City Builder, what is the point.

Your Business (dot) com says it all and there is no doubt about what you do. One of the key mistakes that a business makes is to promote the wrong name on the internet.

Remember:

Your Business (dot) com is easier to remember.

Your Business (dot) com is easy to spell and type.

Your Business (dot) com is what they are looking for.

Your Business (dot) com - there is only one.